How do you establish a protocol for handling media inquiries during a security incident?

Establishing a protocol for handling media inquiries during a security incident is crucial for ensuring accurate and consistent communication. Designating a spokesperson ensures that only trained personnel represent the organization, which helps maintain credibility and reduces the risk of misinformation being spread. Preparing key messages in advance allows the spokesperson to convey essential information quickly and clearly, focusing on the most relevant details like safety measures and updates on the situation. This structured approach also ensures that all communication is consistent across various platforms and helps to establish trust with the public and media.

Other options do not provide a sound strategy for managing media inquiries. Allowing any staff member to respond could lead to conflicting messages and confusion, which can harm the organization’s reputation. Waiting until investigations are complete means delaying communication, which might lead to speculation and misinformation. Using social media platforms exclusively could also limit outreach and prevent traditional media from providing accurate updates to the public. Effective communication during a security incident must be managed thoughtfully and strategically to maintain order and provide accurate information.